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Privacy Policy


This website is owned and managed by Jewels of Asgard. We are committed to protecting the privacy of our customers and website visitors. Personal information collected through this website is used solely by Jewels of Asgard to communicate with and to deliver goods and services to you. We do not share customer information with third parties unless required to do so by law.

To comply with the EU General Data Protection Regulation (GDPR) regulation, this Privacy Policy provides information on what data is collected from users of our website, how the data is collected and what it is used for.

Please read this Privacy Policy to understand how personal information submitted by you on this website, and data on your use of this website may be collected and used.


The owner and data controller of this website is Jewels Of Asgard (referenced to as “We”, “Us” or “Our” in this document).

Our address is :

45 Windsor Cr, Ilkeston, Derbyshire, DE7 4HD.

Our Data Protection Officer is Samantha Best.

If you have any enquiries about this Privacy Policy or about our use of your personal information, you may contact us at the address above or by email at


When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

Email marketing - With your permission, we may send you emails about our store, new products and other updates.


How do you get my consent?

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting your personal information and using it for that specific reason only.

How do I withdraw my consent?

If you change your mind after you opt-in you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us at or by mailing us at:

Jewels of Asgard, 45 Windsor Cr, Ilkeston, Derbyshire, DE7 4HD.


We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service, for example if we suspect fraudulent activity on our website.


Any third-party provider used by us will collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

We use Google Analytics to continually improve our products and services by monitoring traffic to our website, including the number of visitors, which pages are visited, the time spent on web pages and the links which brought visitors to our website. Google analytics also provides us with anonymous information about our website visitors, which may include, for example, geographical location and demographics. This information is non-personal and is not linked to your personal information (for example, your IP Address). You can read about how Google uses your personal information at

If you make a purchase on our website using a debit or credit card, WIX stores your card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS) and stored using AES-256 Encryption. PCI-DSS is managed by the PCI Security Standards Council which is a joint effort of brands including Visa, Mastercard and American Express.

If you choose Paypal or any other payment gateway we make available on our website, they have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.


Cookies are used by this website for it to function properly. A cookie is a small piece of data that is stored by your web browser for a period of time - an example is when you add a product to your shopping cart a cookie stores this information -  this lets you continue browsing and return to your cart to check out when you are ready.

We also use cookies and similar web technologies to monitor the use and performance of our website, including receiving anonymous information about our visitors through Google Analytics.

Please read our Cookies Policy for information about the cookies used on our website and how you can opt out of using cookies.


Some links on our website may direct you away from our site, for example to Etsy, Instagram or Facebook. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements. Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Use.


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements, use Secure Socket Layer (SSL) technology, and implement additional generally accepted industry standards.

Personal information you provide through our website is stored on WIX's secure servers which include servers outside of Europe including in Canada and the United States.

Your personal information is also stored at our business location in Derbyshire, UK. Electronic data stored at our business location is behind a firewall and access requires password authentication. Your personal information is only accessible by our employees and agents working for us.


We are legally required to retain details of financial transactions for six years.

Personal information of non-customers is retained for 12 months after the last communication with them unless a request to remove personal information is received within 12 months.

Personal information which is no longer required to be retained is destroyed by permanent removal from the data storage systems that we use.


Under the GDPR, you can request access to your personal information, or request correction or deletion of your personal information by writing to us at our office address or by sending us an email. We will reply to a request for access to personal information within one month of that request.

You can withdraw your consent to receive marketing or other communication from us at any time by writing to us or by sending us an email. See the top of this policy for our contact details.

We will require personal verification of an individual’s identify before giving access to, correcting or deleting personal data. ID such as a passport or driving licence and proof of address may be required. This is to prevent exposure or manipulation of personal information by another person.

We are unable to delete personal information from records which include a financial transaction as we are required to retain these records by law for six years from the date of a transaction.


We reserve the right to modify this privacy policy at any time so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy we will notify you here that it has been updated so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company your information may be transferred to the new owners so that we may continue to sell products to you.

Please note that it is the customers responsibility to ensure that they have carefully read and understood the websites policies, terms and conditions before finalising a purchase and by completing checkout, the customer is entering into an agreement to adhere to the website policies, terms and conditions as set out on the Jewels of Asgard website.

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